Privacy Policy

Effective Date: July 25, 2026

Bluethium Ltd (“Company”, “we”, “our”, or “us”) is committed to protecting your privacy and handling your personal information responsibly, lawfully, and transparently. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit our website, communicate with us, or use our services.

By accessing or using our website and services, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We may collect both personal and non-personal information in the following ways.

Personal Information

Full name
Email address
Telephone number
Company or business name
Billing and payment information (where applicable)
Information submitted through contact forms or enquiries
Project requirements and communications

Non-Personal Information

IP address
Browser type and version
Device type and operating system
Website pages visited
Date and time of visits
Referring websites and traffic sources
General website usage statistics

2. How We Use Your Information

We use your information to:

Provide, manage, and improve our services.
Respond to enquiries and customer support requests.
Communicate with you regarding projects and services.
Process payments and maintain business records.
Send newsletters or marketing communications where you have consented or where otherwise permitted by law.
Improve website functionality and user experience.
Monitor website performance and analyse usage trends.
Prevent fraud, abuse, and security threats.
Comply with applicable legal and regulatory obligations.

3. Lawful Basis for Processing

Where the UK General Data Protection Regulation (UK GDPR) applies, we process personal information on one or more of the following lawful bases:

Your consent.
The performance of a contract.
Compliance with a legal obligation.
Our legitimate business interests, provided these do not override your rights and freedoms.

4. Cookies

Our website uses cookies and similar technologies to improve your browsing experience and website performance.

Cookies help us to:

Remember your preferences.
Understand how visitors use our website.
Improve website functionality.
Analyse website traffic and performance.
Provide a more personalised browsing experience.

You may disable cookies through your browser settings. Please note that some features of our website may not function correctly if cookies are disabled.

5. Sharing Your Information

We do not sell, rent, or trade your personal information.

We may disclose your information only in the following circumstances:

To trusted third-party service providers who assist us in operating our business.
Where required by law or legal process.
To payment processors for secure payment transactions.
To professional advisers such as accountants, auditors, or legal advisers where necessary.
In connection with a merger, acquisition, or sale of business assets where permitted by law.

6. International Data Transfers

Some of our service providers may process personal information outside the United Kingdom. Where this occurs, we take appropriate measures to ensure your information receives an adequate level of protection in accordance with UK data protection laws.

7. Data Security

We implement appropriate technical and organisational measures designed to protect your personal information against unauthorised access, alteration, disclosure, loss, or destruction.

Although we take reasonable precautions to safeguard your information, no method of transmission over the internet or electronic storage is completely secure. Accordingly, we cannot guarantee absolute security.

8. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, taxation, and reporting obligations.

When personal information is no longer required, we securely delete or anonymise it where appropriate.

9. Your Rights

Subject to applicable law, you may have the following rights:

To access your personal information.
To request correction of inaccurate or incomplete information.
To request deletion of your personal information.
To restrict or object to certain processing activities.
To receive a copy of your personal information in a portable format.
To withdraw consent where processing is based on consent.
To lodge a complaint with the Information Commissioner’s Office (ICO).

10. Third-Party Websites

Our website may contain links to third-party websites. We do not control these websites and are not responsible for their privacy practices or content. We encourage you to review their privacy policies before submitting personal information.

11. Children’s Privacy

Our services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If we become aware that personal information has been collected from a child without appropriate consent, we will take reasonable steps to delete it.

12. Changes to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes in our services, legal obligations, or business practices.

Any updates will be published on this page together with the revised Effective Date.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us.

Bluethium Ltd
Email: info@bluethium.xyz
Telephone: +44 7868174037
Registered Office:
27 Old Gloucester Street, London
WC1N 3AX, United Kingdom

14. Complaints

If you believe we have not handled your personal information appropriately, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

Information Commissioner’s Office (ICO)
Website: https://ico.org.uk/

Acceptance of This Privacy Policy

By using our website or engaging our services, you confirm that you have read, understood, and accepted this Privacy Policy.